Published on 20th November, 2024
In The Eyes of The Beholder
Frame of Reference
Frame of Reference: Your perspective(Physics). If everything but the speed of light can appear different based of the observers frame of reference, taking frame of reference into consideration always is a powerful way to deal with situations.
Framing
How you present a situation to someone's perspective. When you are presenting you want frame it in a way that the is intuitive for the observer to understand. You present it based on their perspective. Others will frame you when presenting ideas. it is important to take a step back and take a holistic look at the situation and see how it can be presented/framed. Multiple framing can be valid offer wildly different perspectives of the underlying situation.
Nudging
Subtly influence someone in a certain direction/choice through (visual) cues. Think of what call to action(CTA) buttons do on a website. Highlighted - in whatever form - menu items in an eatery
Anchoring
The tendency to rely too heavily on first impressions. I first learnt of anchoring from Chris Do, of thefutur.com. He gave an example in how to price brand identity products/projects. Instead of waiting for the customer to say their budget, you first mention your price is mention a price way higher than what you actually take. Your customer will tend to use your price as a mark to negotiate against, rather than mentioning an arbitrary number if they went first. - and link - The books example is even better.
Availability Bias
When recently received information skews your objective view. It stems from over relying on recent occurrences rather than taking a big big picture overview of the available data. When you frame of reference it fixed on recent occurrences, you are implicitly nudged on to availability bias and that skews you objective views on the situations.
Filter Bubble
A situation were you are put in "bubble" of what big tech thinks you like. The name is derived from the fact that someone/some entity makes decisions on what they think you like and dislike or is indifferent about and filters out the dislikes letting you only see what you like
Echo Chambers
A collection of filter bubbles where the same ideas seems to be bouncing off entities. Like a group of people believing the same things and disliking the same things. At the onset they might not hold same ideas in unison but as time goes back, the effect of the echo chamber, is that they end up believing in the same thing more and more
Mental Models Introduced in this chapter
Wikipedia: Frame of reference ↗